Why 10K Gold is Elite

I swear this is the jewelry worlds best kept secret! 

When I started Nadiya everyone was like why are you building a jewelry brand in 10k that’s so weird. Everyone works in 14k & 18k. 

WELL. I’m not everyone 🙃.

No, but seriously. I saw first hand how expensive it is to make pieces in 14k & 18k but I loved the “forever” aspect of it. 

The thought of building a jewelry brand around pieces that wouldn’t last the week (looking at you plated gold) just felt wrong. 

But I wanted to build a brand that was more approachable and a little more affordable. Still an investment but not something crazy where you feel like you have to choose between buying jewelry or eating dinner that week.

Solid 10k gold is truly the best kept secret. 

✨It shines just like your 14k & 18k counter parts

✨It’s harder, meaning more scratch resistant 

✨Perfect for everyday wear

✨It’s meant to last a lifetime. Hello sustainability.

Anyone who’s like meh I only wear 14k and up. You do you! I’m not here to judge but ask yourself … “why?”

Because I promise you. You literally can’t tell a difference. Kinda like lab diamonds & mined diamonds. Only a trained eye can spot it. I wear my 14k & 10k pieces side by side all the time.